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Alba, An MIT Startup, Helps Latin American Mothers Easily Find Babysitters
Recent demographic changes in Latin American countries have resulted in more women entering the workforce. As more Latin American households have both parents working, child and eldercare has increased in demand. An MIT MBA and Andrés Bello National University graduate have created an online platform to help families find trusted, qualified caretakers immediately.
Dan Stern, 28, and Teresa del Sante, 34, came together to start Alba, the online platform built to helping families in Latin America retain the perfect babysitters on time through a simple, technology-driven process. Stern, an MIT MBA hailing from Chile, brings his technical and management expertise to establish a streamlined process for matching families with babysitters. Del Sante, a graduate of the Universidad Nacional Andres Bello and a mother herself, has intimate cultural knowledge of the caretaking ecosystem in Chile, and extensive marketing and business development skills needed to address mothers’ concerns and establish fruitful relationships with babysitters who use their platform.
Over the past fifteen years, more women in these countries have joined the workforce, reducing the supply of babysitters. Also, with caretaking seen as low-skill labor, current babysitters would work outside of their immediate role to increase…