Convictional, A Y Combinator Startup, Will Revolutionize The $5 Trillion B2B E-Commerce Market

With the growth of e-commerce in the past two decades, smaller vendors have more significant opportunities to sell to merchandisers and retailers regardless of their size. However, these vendors have difficulty selling to larger entities as the latter relies on legacy transaction software to facilitate receiving goods from the former. Chris Grouchy, 24, and Roger Kirkness, 25, saw this unmet need in the e-commerce market and created Convictional in response. Convictional is a B2B e-commerce…