Convictional, A Y Combinator Startup, Will Revolutionize The $5 Trillion B2B E-Commerce Market

With the growth of e-commerce in the past two decades, smaller vendors have more significant opportunities to sell to merchandisers and retailers regardless of their size. However, these vendors have difficulty selling to larger entities as the latter relies on legacy transaction software to facilitate receiving goods from the former. Chris Grouchy, 24, and Roger Kirkness, 25, saw this unmet need in the e-commerce market and created Convictional in response. Convictional is a B2B e-commerce platform that allows these small brands and businesses to enable small vendors to sell to any retailer effectively. The San-Francisco-based startup was a part of Y Combinator’s Winter 2019 batch.

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Convictional cofounders Roger Kirkness (right) and Chris Grouchy (left).

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Forbes Under 30 Contributor, 2016 LinkedIn Top Voice, Venture Fellow at Rough Draft Ventures

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