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How I Became A Founder: Viv for your V’s Katie Diasti
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Katie Yara Diasti is the founder & CEO of Viv for your V. Katie grew up in Tampa, Florida with a big Egyptian-American family. She graduated from Boston College where she studied Marketing and Managing Social Impact. Katie combined her passion for womxn empowerment and sustainability to create Viv for your V. Katie’s experiences in marketing, creative strategy, and nonprofit work have shaped her to build this mission-driven brand.
When she’s not working on Viv, you can catch Katie playing tennis or teaching tennis lessons. She loves boxing classes, listening to Lizzo at all hours of the day, and often has oat milk lattes running through her veins.
Frederick Daso: When did you first gain interest in being a founder?
Katie Diasti: I noticed how few women were founders of renowned companies. As a young woman of color, I wanted to pave the way for more women that look like me to go after their dreams of starting their own company.
Having the opportunity to create Viv, a brand that represented all menstruators’ voices while providing them a better product for their body and the Earth, is all the motivation I needed.
