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Katie Yara Diasti is the founder & CEO of Viv for your V. Katie grew up in Tampa, Florida with a big Egyptian-American family. She graduated from Boston College where she studied Marketing and Managing Social Impact. Katie combined her passion for womxn empowerment and sustainability to create Viv for your V. Katie’s experiences in marketing, creative strategy, and nonprofit work have shaped her to build this mission-driven brand.
When she’s not working on Viv, you can catch Katie playing tennis or teaching tennis lessons. She loves boxing classes, listening to Lizzo at all hours of the day, and often has oat milk lattes running through her veins.
Frederick Daso: When did you first gain interest in being a founder?
Katie Diasti: I noticed how few women were founders of renowned companies. As a young woman of color, I wanted to pave the way for more women that look like me to go after their dreams of starting their own company.
Having the opportunity to create Viv, a brand that represented all menstruators’ voices while providing them a better product for their body and the Earth, is all the motivation I needed.
Daso: What were the essential experiences that helped you be in the position you are today?
Diasti: Learning how to talk to customers and truly listen to what they want from you is crucial. I’ve learned to listen to the customer in my past roles from brand rep to retail to nonprofit work. That mindset has helped us craft our product line carefully, so we offer products we are proud to have the viv name on, formulated based on what people with periods tell us they need.
Daso: Who were the critical individuals or groups that contributed to your professional success, and why?
Diasti: My mother is absolutely the first one. Without her even knowing it, she taught me more about entrepreneurship, resilience, and drive than anyone else. She ran her veterinary clinic while being a single mother and took on both vet and business manager roles for a long time. We had many talks about hard work and opportunity, mainly since my family had immigrated to the U.S…