Member-only story
Sometimes Slowing Down Is The Fastest Way For A Startup To Grow
Small businesses and entrepreneurs are relying on rapidly configurable applications to provide critical services and products to their customers and users. Amelia Friedman, 26, and Param Jaggi, 24, started Hatch Apps three years ago to meet the needs of small businesses and entrepreneurs. Hatch Apps is a platform that enables these customers to build applications without knowing how to code. The D.C.-based startup completed the Y Combinator Fellowship program in the summer of 2016 and has raised a total of $2.2 million from a group of angel investors, Revolution’s Rise of the Rest Seed Fund and Morgan Stanley’s Multicultural Innovation Lab.
Frederick Daso: When it comes to startups, you’re expected to rapidly dominate your target market. You’re working 24/7 to bring your product to market and securing sales leads. Are there times where you need to slow down to ensure you have the right product, you’ve found the right market and you have a repeatable, scalable process to acquire and retain customers?
Amelia Friedman: Where do I start? We have experienced moments where we’ve realized that we need to rebuild, refactor or rethink before moving forward. It’s hard because you have to understand that you need to take a step back to take two steps forward. Recently, we built a product that allows businesses to develop…
