These Brothers Just Sold Their Market Research Startup To The World’s Largest Student-Run Company

Riley (top) and Stephen (bottom) Soward, Founders of Campus Insights

User research for companies can be time-consuming and lead to low-quality feedback from the study’s participants. Two brothers have worked to improve the consumer user experience (UX) and marketing research for Millennials and Gen Z, leading to their startup being acquired by the world’s largest student-run agency.