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With A Part Of His Team Working Remotely, This Founder’s Startup Is Online 24/7
Alex Pustov, cofounder of Synaps Labs, has a lot to say about the pros and cons of having a part of his team located in different regions of the globe. Synaps Labs is a software and hardware platform that enables real-time targeted ads for digital out-of-home advertising so brands can get their ads to a specific audience. Synaps Labs operates in Moscow on 13 digital billboards in partnership with Russ Outdoor, one of the leading European billboard operators. The cofounder is a recent MBA graduate from MIT. Pustov and his team are currently participating in the MIT’s famed startup accelerator, Delta V, which has accelerated many flourishing companies, with LiquiGlide, Nima, Accion Systems, and Infinite Analytics being former participants.
Frederick Daso: Your team is split between North America and Europe. What are some of the challenges of making sure everyone stays on the same page developing the product?
Alex Pustov: There are a few things that come into play: One is that when you’re developing a product and there’s a fast turn around time, it’s important to know what everyone is working on. Only focus on what’s important.
Secondly, working on a startup is more of an emotional experience. When you work remotely, it’s tough to support each other. One of the…
